JSG ESTATE LIQUIDATION

NOTE: THIS ITEM IS AT A SEPARATE LOCATION AND THE PICK UP DATE WILL BE SATURDAY 4/18 from 10:00am-2:00pm ONLY. PLEASE BRING APPROPRIATELY SIZED VEHICLE AND BRING HELP FOR LOADING THERE WILL BE NO LOADING ASSISTANCE AVAILABLE.

This is a vintage Coors Beer mirrored sign, likely dating from the 1970s or 1980s, a classic piece of bar advertising memorabilia. The mirror features the iconic Coors script logo in red, with "BEER" printed below, set against a backdrop of stylized gray and white mountains, evoking the brand's Rocky Mountain heritage. The mirror is encased in a sturdy, dark wood frame, adding to its rustic and vintage appeal. Measuring approximately 24 inches wide, this sign is a substantial piece perfect for a home bar, man cave, or game room. Coors, founded in Golden, Colorado, has a rich history, and its advertising items, especially those featuring the mountains, are highly collectible. This piece reflects the brand's long-standing connection to the Colorado landscape.

Expert observation reveals that the mirror's graphics are screen-printed on the reverse side, a common technique for these types of advertising mirrors, which protects the design from wear. The wood frame appears to be solid, with a simple, classic profile. There are no visible maker's marks on the front, but similar signs were often produced by various advertising companies for Coors.

Condition Report: Good. The mirror itself is in very good condition with no apparent cracks or significant scratches to the mirrored surface or the printed graphics. The wood frame shows some minor wear consistent with age and handling, including a few small scuffs and dings, but no major damage or structural issues. The overall integrity of the sign is solid, and it presents well as a vintage advertising piece. There is no evidence of repairs or missing components.