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Lot #213 Seagram's Seven Crowns Sports Bar Mirror 1st Army Navy Game Football Advertising Sign
Lot Number: 213
Item Location: Littleton
Preview Date/Time: Online photos
Pickup Date/Time: March 25-26 10:00am-2:00pm
Start Date/Time: 03/17/26, 7:00 AM
End Date/Time: 03/24/26, 10:36:00 PM
Opening Bid: $5.00
Bid History: 10
Current Bid: $15.00
Minimum Bid:
Highbidder: JANHAM555
Auction has ended.
Buyer's Premium: 15% will be added to the final price. A 5% cash discount reduces the buyer's premium to 10% when paying in cash.
Description:

Framed Seagram’s Seven Crowns “Sports Collection” advertising mirror featuring a historic depiction of the 1st Army–Navy football game (1890). The reverse-painted mirror displays a central football scene surrounded by a decorative oval border with gold accents and the Seagram’s branding above. These bar mirrors were produced as promotional décor for taverns, bars, and liquor distributors, celebrating notable moments in sports history while promoting Seagram’s Seven Crown whiskey brand.

Part of a collectible series of sports-themed mirrors, this piece highlights the early Army vs. Navy rivalry and reflects the popularity of sports memorabilia advertising produced for bar and hospitality interiors in the late 20th century.

Key Details:
• Maker / Brand: Seagram’s  
• Material: Reverse-painted glass mirror with wood frame  
• Style / Theme: Sports advertising / football memorabilia  
• Series: Seven Crowns of Sports Collection  
• Subject: “1st Army–Navy Game” (1890)  
• Components: Framed mirror with decorative printed and painted graphics  
• Notable Features: Seagram’s branding, gold accent border, historic football illustration

Condition:
Mirror appears in good vintage condition with light surface wear consistent with age and use. Frame shows minor scuffs and handling wear. Some light marks and minor imperfections to the mirror surface may be present but overall display remains attractive.

Collector Appeal:
A desirable piece of vintage bar advertising and sports memorabilia, appealing to collectors of whiskey advertising, sports-themed décor, and Army–Navy football history.

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